This past 15 October 2019, on Conscious Consumption Day in Brazil, the e-commerce site and all 300 of Melissa’s stores in Brazil put a stop to theirs sales, presenting empty store windows and the writing: Break. The stores, instead of proposing products for sale, gave consumers the possibility to properly recycle their shoes that are no longer wearable, thereby demonstrating how Melissa footwear can end its productive lifecycle through recycling. With the shoes received on 15 October, in 2020, Melissa will produce one of its most iconic models of all time, Melissa Flox.