Street culture and art, couture style, elegance, and exclusive mixes of colour: this is the formula with which Frederic Robert has constructed the ME.LAND proposal, representing a unique proposal on the panorama of sneakers. The proposal of the French brand is not limited by design, but embraces a responsible approach in ensuring the well-being of workers in partner companies, while respecting the environment through an attentive policy of 20-km sourcing, and a use of recycled packaging and genuine leather originating as discards by the food industry.