Presented in a premiere showing at the last edition of Pitti Uomo in Florence, the new collaboration celebrates the engineering innovation and excellence of two leaders on land and on water like Maserati and North Sails. The new capsule collection, in fact, includes a series of garments and accessories that guarantee high performance both on and off the water, thanks to the use of state-of-the-art materials like organic and recycled cotton and high-performance Gore-Tex Infinium fabric. Every item of clothing and accessory is an expression of the most advanced technologies currently available in the sector for guaranteeing maximum breathability, air permeability and durability, while the colour palette is refined and experimental at the same time, with tones like Deep Navy, Crisp White, Bold Black, and Grey Dawn, a mix between electric blue and the distinct Maserati yellow. “North Sails Apparel is committed to working with Maserati on building responsible exclusive collections that showcase our commitment to innovation and performance”, said Marisa Selfa, CEO of North Sails Apparel. Davide Grasso, CEO of Maserati, commented: “Maserati is innovative by nature and is looking ahead to the future, The partnership with North Sails emphasises the close links between Maserati, dynamic performance, and technological innovation”. This collection is technically innovative, with products that are also environmentally conscious, reinforcing the brand’s motto “Embrace the spirit of the ocean”.