The advantages of advising customers in a pleasant and welcoming environment according to the experience of young entrepreneur Marco Tasca (Cless store)

Marco Tasca at 24 got his degree in economics at Padova and for some years worked as consultant for the Cuoa foundation. In 2007 he decided to make a change in his life and follow his passion for footwear. This resulted in opening of the Cless shop whose windows look out on to the beautiful greenery of Abano Terme.

The young entrepreneur, always a careful observer of financial and marketing aspects, has turned out a forerunner right from the opening of the shop and the basic direction to follow, that of offering the clientele, both local and international, a well selected mixture of brands. feeling that this is an essential distinguishing feature. The result is a venue very similar to a ‘salon’ in which to welcome people of various cultures with the help of carefully chosen personnel.

For Marco Tasca “the action of buying must turn into a dream of owning shoes of rare beauty“. This is the basic concept of sales assistance of which Marco Tasca is the prime promotor and consists of providing customers with courteous advice on what footwear to buy. Suggestions ranging from tastes regarding innovative design choices to a search for new shapes; information on leathers and materials in general, as well as choosing and evaluating new trimmings and colours. In fact in-depth knowledge of the shoes he intends to sell, made available to his clients.

Over and above all this is the pleasure of being able to get a cup of good coffee or sip a fine wine at the bar in the shop. Thus the sales assistance in which Marco Tasca firmly believes becomes a means of sustaining the value and symbol of products and, consequently, at the same time establishing a bond with customers that keeps them coming back faithfully. If Made in Italy is so often associated with fashion then such names as Valentino, Ferrè, Cavalli, Scervino, Braccialini, Baldinini and so forth must be featured in the shop, highlighting their quality, making of their creations gems that are so desirable in the eyes of the world!