How has the Turkish footwear and leather market in general changed? How is it characterized today?
The Turkish leather and leather products industry achieved a significant increase in recent years and supported its growth with export activities to 176 countries. In addition to its export growth, the Turkish footwear market benefits from a large and growing domestic consumer base. Turkish companies are strengthening their place in the international market by accelerating their innovative steps in the field of technology and digital transformation, and on the other hand, they are increasing their global competitiveness in the sector by working on digital trade platforms and online marketing strategies. In addition, Turkish companies continue to gain a more preferred position in the international market with the certifications and standards they receive in sustainability and social compliance. In summary, Turkish footwear and leather market has undergone a notable transformation, becoming more diverse and competitive. Technological advancements, increased investments in R&D, and a commitment to sustainable practices have played pivotal roles in this evolution. Today, the market is known for its high-quality production, innovative designs, and a strong focus on ethical and sustainable practices. Turkish leather products now enjoy recognition for their blend of traditional craftsmanship with modern aesthetics.
What kind of product do consumers look for from Turkish footwear and leather products?
Consumers look for high-quality, elegant and durable products with unique designs that blend traditional craftsmanship and contemporary trends. There is also a growing demand for sustainably and ethically produced items, to which Turkish manufacturers are increasingly responding effectively. Without forgetting comfort, functionality and competitive prices, these are key considerations for consumers.
What distinguishes and is appreciated about Made in Türkiye leather products?
“Made in Türkiye” leather products are distinguished by their superior quality, meticulous craftsmanship, and innovative designs. Turkish leather is famed for its durability, softness, and rich texture, stemming from the country’s deep-rooted tradition in leather tanning and processing. Consumers value the blend of traditional techniques and modern production methods, ensuring both aesthetic appeal and functionality. The emphasis on sustainability and ethical production further enhances the appeal of Turkish leather products.
What are the reference markets?
Our reference markets include Europe, North America, and the Middle East. Europe is particularly interesting due to its appreciation for craftsmanship and design, coupled with a growing focus on sustainable and ethical products. North America is a key market due to its large consumer base and interest in innovative and stylish products. The Middle East also presents opportunities with its increasing demand for luxury and high-end leather goods.
Let’s talk about your participation in Micam: what kind of activities and promotion will you be doing?
At Micam (Hall 5 – U27 V28), we will be engaged in promotional activities to publicise Turkish footwear and leather products through the use of billboards and LED screens in the trade fair area. We will also promote our B2B portals, www.turkishleather.com and www.turkishshoes.com, showcasing nearly 250 Turkish companies and almost 5000 foreign buyers, highlighting our advancements in digital transformation. Visitors can register for free if they are interested.
What kind of information can you give at your stand at Micam about the various types of footwear at the fair?
At our stand, we provide information on Turkish footwear and leather products, presenting innovative models from up-and-coming designers and keeping up with new trends, and demonstrating how Turkish footwear is not only of high quality, but also innovative in design. Additionally, we assist visitors in obtaining information and registering for free on our B2B portals (www.turkishleather.com and www.turkishshoes.com), and distribute promotional materials to attendees.
Why is Micam such an important showcase?
Micam is a vital showcase for Turkish footwear and leather product companies due to its international reputation and large attendee base, which includes buyers, designers, and industry professionals worldwide. The fair provides an excellent platform to network, establish new business relationships, and gain insights into global market trends. For Turkish companies, it’s an opportunity to highlight their expertise, innovation, and competitive edge in the industry. Participation in Micam enhances brand visibility, attracts new customers, and explores potential export opportunities.
