Assocalzaturifici promotes presence of Italian footwear groups in Chic

The Chinese market remains important for Italian footwear but theMicam Shanghai is no more. At the end of May Assocalzaturifici has in fact announced a change in strategy. After the first four editions, at that of March 2015 footwear was already inserted into Chic, China’s most important fashion fair, although still under the banner of theMicam Shanghai. From the next edition there will be no distinction, starting from the next one scheduled for 13 to 15 October, Assocalzaturifici will promote the presence of Italian footwear groups at Chic.