“Riihé”: just a few letters chosen with great care to communicate the dynamism and innovative vision at the heart of the growth of this brand founded in 2015 from the friendship and passion of Serena Poggi and Viviana Moriggi, which today represents a solid and entirely female entrepreneurial project centred around an object of desire par excellence: shoes. Riihé expresses the concept of an extremely high-end and quality shoe, which is timeless, elegant, and practical, but also still solidly rooted in Italian artisanal tradition, with unexpected details and unique textures. Reassuring lines, simplicity and comfort, without having to sacrifice the sartorial quality of the finishes, with a certain childlike lightheartedness. The brand, which has also been online since 2017, next to the new name and new logo, today opens up to new models that flank the iconic “T-bar” and “Mary Jane” models, experimenting with new lines and materials, while maintaining a respect for quality and a fundamental comfort.