Design Kind Leather Contest

The finalist projects have been selected, vote your favorite!

In cooperation with

According to its values, JBS Couros, in collaboration with Expo Riva Schuh & Gardabags, FotoShoe 30 Magazine and Arsutoria School has decided to promote the Design Kind Leather initiative, a competition for creative professionals in the fashion world.
The goal is to arrange an annual appointment with stylists and manufacturers of footwear and bags, dedicated to the main values of Kind Leather: sustainability, reuse of materials and better resource management.


To participate, you are required to submit a creative project, which includes the design and development of a shoe or bag model (or even both) that reflects the core values of the Kind Leather product.

here are the three FINALISTS and their PROJECTS

The Design Kind Leather Contest has recently entered its most technical phase: the creation of prototypes. A shoe and/or bag model has been chosen for each designer, which will take shape thanks to the experience of the Arsutoria School professionals. The prototypes will then be exhibited at the next edition of Expo Riva Schuh & Gardabags (11-14 June 2022), which will also be an occasion to announce the overall winner.

Remember to vote for the project that you think best interpreted Kind Leather’s core values. You can win a subscription to EdizioniAF editorial products!

Vincenzo Carpentieri


Graduated in 2008 in Industrial Design from IED Milan, he immediately joined the industrial design team of the IED Research Center (CrIed). His professional experience ranges from sole design to fashion/outdoor sneakers. In 2014 he became freelance, and currently works as a consultant collaborating with brands such as Volta, Quicksilver, Tradeport, Kodiak and Merrell, Dickies.

Rocky Waves

The Rocky Waves project stems from the transposition of shapes created by natural elements that stylistically recall sustainability as an ethical and aesthetic factor: the seams evoke the stratification of rocky sediments, the soft shapes and shades used recall the movement of the waves of the sea and the conformation of smooth rocks eroded by atmospheric agents. The common thread is the use of sustainable leather and natural and recycled crepe that increase technical performance and protect accessories made with Kind Leather hides.

Tommy Ambiyo Tedji


Accessories designer and founder of the Indonesian brand Byo. An industrial designer by training, he has been developing modular fabric bags since 2014. Science-fiction imagery and traditional craftsmanship make his style unique, blending and sublimating futuristic flair and refined handmade geometries. Following the development of 9 collections of hand-designed and hand-woven bags, he began using his experience and knowledge of modular systems to develop a more sustainable and circular production model

Byo Logic

This project skilfully interprets the values of sustainability: “reuse, reduce, recycle”. The “upcycle” idea of applying origami philosophy to quality leather processing waste gives life to a completely original reinterpretation of classic models and traditional bag constructions.

Rosaria Torquati


Rosaria Torquati is a freelance designer who has been working for the footwear industry since 1990. Her professional training is due to specialized courses, a natural creative talent and good customer facing skills. Various activities inherent to design, art and craftsmanship, arts that she considers of equal importance, are part of her career path. Her work is carried out as a creative support service to design studios and manufacturers. His appearances at purely artistic events are also of interest.

CREAtive REcovery

This project perfectly interprets one of the key principles of JBS Kind Leather: the reuse of materials. The basic idea is to avoid, as much as possible, the excess of processing waste when cutting leather. The design of her models was born from the idea of “recovering empty spaces”, that is the desire to reuse waste scraps of the upper as decorative and style elements of the shoe with minimum waste of materials and resources.

it's time to vote AND WIN!

Now that you have had the chance to discover and get to know the finalists and their projects, it’s time to vote for your favorite project, bearing in mind the core values of Kind Leather: reuse of materials, efficient use of resources, designed to last. Which project interpreted those best?

By participating in the voting you can win a subscription to EdizioniAF's publishing products

Up for grabs are several subscriptions to Arsutoria Studio, the portal for news, insights and inspiration on the footwear, leather goods and tanning industry. Subscriptions are for one year and come in three types: Silver, Gold & Platinum.

Ars Silver

If you win this subscription, you will have access to the entire Arsutoria Magazine's online content

Ars Gold

In addition to all the online contents of the Arsutoria magazine, this subscription provides access to ArsTrends, the photographic portal continually updated with the latest photographs of shoes, bags, and accessories from fairs, fashion shows, e-commerce, and shop windows of the most famous in the world.

Ars Platinum

The complete Arsutoria Studio offer, giving you access to the contents of Arsutoria Magazine, Ars Trends, and the historical archives of Arsutoria & Arpel, including all magazine issues from 1947 to the present.

What are you waiting for?


Gianpaola Pedretti

GianPaola Pedretti is, since March 2022, the new Exhibition Manager of Expo Riva Schuh & Gardabags, the footwear and accessories marketplace. After graduating in languages, GianPaola Pedretti spent three years in Russia as an import-export contact person for a local company, which allowed her to refine the knowledge - in terms of organization, business management, and resources - that she needed when she returned to Italy and focused on trade fairs. After a first experience at the Brescia exhibition, where she was responsible for the Brixia Expo division (now BrixiaForum) she worked for 16 years in Veronafiere, gradually covering numerous tasks (Exhibition Manager, internationalisation manager, business development and strategic marketing). Her twenty-year career in the trade fairs industry has allowed her to refine her know-how and digital marketing expertise, which she has now put to work for Expo Riva Schuh & Gardabags to ensure 360-degree oversight of trade show activities (from team management to exhibition space coordination) while also overseeing marketing strategy and stakeholder relations.

Jorge Bitencourt Castilho

Currently Executive Director of Marketing and Sales at JBS Couros. Professional experience in the creation, development, and management of Market Intelligence, Marketing, Strategic Planning, and Customer Service sectors, both B2C and B2B, gained in influential firms in their respective segments - JBS, MONSANTO, HEINEKEN, BUNGE, RED BULL, DIRECTV e IBM.

Matteo Pasca

Matteo Pasca is CEO of Edizioni AF, the B2B publishing house leader in the field of shoes, bags and tannery. Managing director of Arsutoria School the international training institute located in the center town of Milan, with an internal training factory, that organizes courses on design, engineering and manufacturing of footwear and leather goods. Engineer by background, proud to have been part of Arthur Andersen in the organization and technology consulting practice, attended an MBA in general management, and landed in this field for love.

Angelo Lanza

Angelo Lanza began his career in the 90’s traveling throughout Italy and USA in search of new photographic stimuli to formulate his style. Following a period in Chicago, he decided to return to Italy and settled in Milano, the capital of fashion photography. Influenced by the fashion and style in women’s magazines. Angelo’s work is stimulated by the quotidian experience. In 2008 he founded a fashion magazine called ROUND with some friends, in which he led the creative direction and contributed as a photographer. Now Angelo is Milan based and works as Art Director for Af Magazine.

The contest is open to all creative professionals in the fashion sector: designers, model makers, professional stylists and fashion students.

To enter the contest, we ask you to create a capsule collection of footwear or handbags or a combination of both accessories, including 2 or 3 different styles per type of footwear or handbag or handbag/footwear pair.

Project materials you will need to submit:


February 17th - March 31st 2022

Send applications to with required materials attached

April 30th, 2022

Following the closure of the submission of applications, the style team of Edizioni AF and Arsutoria School will start the first evaluation round, selecting, by the end of April 2022, the best 3 innovative projects.

May 31st, 2022

Projects will literally take shape in May 2022 thanks to the professionals of Arsutoria School and Kind Leather leathers.

June 2022

The June 2022 edition of Expo Riva Schuh & Gardabags, beyond welcoming the finalists and their prototypes in an exclusive exhibition area, will also be the occasion to crown the winner of the contest according to the expert jury with an awards ceremony and a closing cocktail.

judging & PRIZES

After the submission of the applications, the style team of Edizioni AF and Arsutoria School will select the 3 most innovative projects. Each project will receive half Kind Leather to make one or two prototypes, which will be finalised by professionals of Arsutoria School.

The 3 finalists will be given the opportunity to exhibit their projects and prototypes at the June 2022 edition of Expo Riva Schuh & Gardabags. JBS will offer them travel and on-site stay (plane ticket, accommodation, and meals).

The winner will be awarded during a ceremony dedicated to the event, which will be open to all visitors to the fair. The final prize includes a scholarship from Arsutoria School, the leading school in technical and design training for the footwear and leather goods sector, including course and accomodation.


Kind Leather is a new leather processing system that comes from the study and dedication of JBS Couros, a Brazilian company specialised in the sector. The result is superior quality leather, gentle on mankind and the environment, which has its values in the ethics of clean, traceable and sustainable production.


Reuse of materials

Better resource management

project PARTNERS

Expo Riva Schuh & Gardabags

Expo Riva Schuh & Gardabags is the leading international trade fair for footwear and volume accessories. Organised by Riva del Garda Fierecongressi, each edition is attended by more than 38 countries representing the exhibiting companies and by more than 12,000 visitors from over 100 countries.

FotoShoe 30 Magazine

FotoShoe 30 Magazine is the Italian magazine for retail and wholesale footwear professionals. An international overview of top shows in the mid-range of the footwear market: from classic to comfort and leisure footwear for Men, Women and Children, with news, articles and hundreds of images.

Arsutoria School

Since 1947, Arsutoria School has been offering its students highly specialized training paths, providing them with the skills to express their talents in the design and manufacture of shoes and bags around the world.

Organized by

Promoted by

* You will receive an email to confirm your subscription.

By clicking subscribe you are agreeing to receive promotions, offers and newsletters from EdizioniAF via email. We will never share your data with any third party and you can unsubscribe at any time. For information on how we process your personal information, please see our Privacy Policy.

Subscribe to the Fotoshoe Magazine newsletter

Get brand new content sent straight to your inbox. Choose your interests, hit Subscribe and never miss an article again.

*You will receive an email to confirm your subscription. By clicking Subscribe you are agreeing to receive promotions, offers and newsletters from EdizioniAF via email. We will never share your data with any third party and you can unsubscribe at any time. For information on how we process your personal information, please see our Privacy Policy.​