The brand of sports apparel, footwear, and accessories inspired by Michael Jordan, in collaboration with the Nike Group, inaugurated its first European store in Paris, in rue du Fauburg Saint Antoine no. 12.

Opened in collaboration with Foot Locker, Jordan Bastille offers all the premium products, services and experiences of Jordan, as well as the possibility to customize sneaker models and apparel.

Paris is an ideal place for celebrating the spirit and style of the Jordan brand – declared Larry Miller, President of the brand – and will probably become one of the top destinations for the sneaker community in the French capital and Europe.