On the occasion of Milan Fashion Week last September, The Ministry of Economy, Trade and Industry (METI) of Japan inaugurated "JAPAN LEATHER SHOWROOM," an initiative aimed at promoting Japanese leather footwear, presenting five different brands to the press and buyers: Brightway, Haruta, Numero Uno, The a and My. The project's mission is to spread the idea that extended the use of leather products and proper dissemination and sharing of materials and know-how can make the future of the leather industry more sustainable.