A win-win collaboration that will allow the Brazilian company of flip-flops to reinforce its presence in terms of traditional retail and online sales, while also permitting the two labels of the Galician holding to benefit from a more extensive offering, as well as the experience of a sector specialist that will help increase market shares.
The range proposed for Stradivarius includes a single-tone black sandal and three multi-tone sandals, while that of Pull&Bear will be a more extensive line with a unisex collection and women’s collection, in a palette of colours that ranges from the classics of blue, black, and dark green to the most feminine tones, like warm pink and baby blue. All of which is proposed at a lower than usual price, with the possibility of buying at the store or online.
Alpargatas, which owns the Havaianas brand, ended 2018 with a turnover of 894 million euros, up +4.9% over 2017. In the same period, Inditex recorded a sales revenue of 26.14 billion euros, up +3% over 2017, with a 27% increase in online sales that arrived at 3.2 billion euros. After Zara and Bershka, Pull&Bear is the third brand of the group to lead the way in terms of revenue, while Stradivarius is the fifth in the classification.