Fred Mello – the New York inspired Italian brand founded in 2006, which in just a few seasons established itself in the national and international market as one of the most interesting men’s brands in the luxury casual scene – continues its journey with Nice Footwear which deals with the development and creation of licensed footwear collections.
Dedicated to a sporty, dynamic and successful man, Fred Mello made his debut last season with a new line of “iconic” footwear which for Fall Winter 21/22 is expanding with new models and colour variations.
The LINCOLN sneaker, presented last season, remains the icon style of the collection and is available in 13 variants characterised by strong and bright shades that recall an outdoor aesthetics. This line also represents an important novelty, introducing the first eco-sustainable sneaker in the collection.
The Off-white Dirty variant expresses a strong ambition to protect the planet through the use of highly sustainable components and materials while at the same time offering an uncompromising quality.
The lining is made of 100% recycled mesh, a strong, durable and reusable solution. The upper instead involves the use of action leather and suede coming from silver, gold rated tanneries. These tanneries are selected by The Leather Working Group (LWG), an organisation committed to improving the protection of the environment in leather processing, so that every process is managed in an ethical manner.
Also for shoe tongues, laces and labels, recycled materials certified by Global Recycle Standard (GRS) are always used.
The packaging was designed to reduce the environmental impact: the packaging and hang-tags are in fact made of 100% recycled paper.