Fratelli Rossetti reinforces its retail network with four new openings and a boost to its e-commerce channel. “Over the course of last year, we invested to reinvent the concept of our logo – declares Diego Rossetti, with whom we met up with at MICAM – At the same time, also our e-commerce channel is a source of great satisfaction: with double-digit growth, it represents our fourth boutique in terms of importance and in some markets, like the USA, it has arrived at generating 50% of our revenue”.
The FW20-21 collection presented at MICAM saw a focus on cult models like the Brera revamped with large outsoles for women, along with mannish-styled lace-ups, double buckle models embellished by noble leathers like crocodile and refreshed by high soles, and sneakers with a contemporary appeal. For men, the classic shoe has merged with elements from the sports world, with neoprene heel collars, two-tone laces, and chunky soles.