Converse undertakes a project of upcycling that brings together the environment and style in its Renew Denim collection. The capsule reedits the legendary low and high silhouette of the Chuck 70 with denim taken from old pairs of jeans that have fallen into disuse.
A pair of jeans for a pair of Chuck 70 shoes: the new collection was made possible by the collaboration with Beyond Retro, an English brand of sustainable fashion and vintage retailer, which sources the perfect pairs of jeans and then sorts them into the three different washes of dark, medium, and light. The denim is then cut into the shape of the upper, which is subsequently mounted onto the sole. The result is Chuck 70, ready for a brand new life cycle.