Two brands, but one vision aimed at protecting man and the environment: Cienta, specialised in children’s shoes, and Natural World, dedicated to the whole family, are the two faces of Gromo World, a Spanish company based in the renowned footwear region of Arnedo, La Rioja, which has made ‘sustainable quality’ its business card in the world. “The essence of our brands is made up of love for nature and the authenticity of our products , which have always guided our ecological philosophy – states Blas Leon Fernandez, General Manager of Cienta -. All our shoes follow, in fact, an environmentally friendly production process with over 100 years of tradition behind it. We are talking about the vulcanised system, which requires a specific type of machinery, known as the “Vulcanization System”, and which only uses organic raw materials like natural and recyclable rubber. This, combined with raw materials used for the upper, like organic cotton, offer 100% ecological footwear”. “This is how we work in our Arnedo offices to improve the planet we live on and guarantee a better world for our children. We invest in our present to secure their future”.