Markets news archive

With an eye to the European Parliament elections in May 2019 – the first after Brexit – and strong from the results of the Fashion Table held in Rome this past October, we take stock of the situation regarding the government’s support of the fashion industry and the protection of ‘Made in’ with the President of Assocalzaturifici, Annarita Pilotti.

December 18, 2018

Online shopping is an increasingly concrete reality also in Italy and increasingly involves fashion. SEMrush took stock of the current situation, with a special eye of regard to footwear. It is exactly footwear, in fact, together with watches to represent the most searched online products throughout the year. Preferably in red.

Fabric footwear is the outsider that has taken the lead in global competition: with a +320% rise in exports, a share that has doubled, and which is now estimated at 30% both in terms of global volume and value, and a +92% increase in average export price between 2007-2017, fabric footwear is the true surprise that emerged from the annual report on world footwear.

Presented during the 10th edition of the Luxury Summit by Sole 24 Ore, the ninth Confindustria report “Exporting the dolce vita” explores the potential of Beautiful and Well-Made Italian products on new markets, forecasting a growth of 40% over the next six years, with exports ranging between 15-18 billion euros. Around 10% of this figure will be accounted for by footwear.

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