Focus on Sport shoes
Sport shoes news from our blog
ENDA launches a shoe that symbolizes Kenya
Enda launches the first running shoe made in Kenya financed through a crowdfunding campaign
Nike, the nature of motion
Exploring and recounting the Nike Free world: to create the shoes of the future, Nike designers must be both conceptual and practical, a mission that requires a lot of prototyping and “playing.”
Synchro: run more, train better, and keep in shape
The new Synchro MX offers great cushioning and comfort for a more harmonious and pleasant training, suited to occasional runners and fitness practitioners
Spotlight: MILLET
The new High Route trekking boot offers the right combination of protection, comfort and support required by hikers
Spotlight: THE NORTH FACE
Ultra Fastpack II GTX represents the next generation of the Ultra Series® for trail running and hiking, and is light and resistant
Spotlight: MERREL
Merrel, a U.S. brand specialized in technical-sports shoes, has decided to put its experience and know-how in trail running at the disposal of the athletes of the Italian Mud Run Campionship
Spotlight: HAGLÖFS
The challenge for the product line L.I.M. (Less Is More) by HAGLÖFS has been to eliminate everything superfluous
LA SPORTIVA new state of the art mountain boots
Trango Cube GTX sets new lightness and waterproof standards in the field. Made with the exclusive new Thermo Tech Injection technology: over-injection of thermoplastic materials to avoid normal stitching and make footwear waterproof as never before in this segment. The model won the Outdoor Award for 2013 as one of the best examples of footwear […]
Giants, Ice and Lightning
In January 2013, extreme sports photographer Thomas Senf headed off for Norway with a team of fearless Mammut ice climbers.
ASOLO, the Natural Shape awarded by Backpacker USA
The product has been awarded for outstanding design, innovation in materials, performance and comfort
HELLY HANSEN, sailing and running unite
The Norwegian brand born by the sea in over 130 years has distinguished itself for having developed some of the most important innovations in the field of outdoor sports.
ADIDAS launches the new BOOST™ cushioning technology
Energy Boost highlights a new cushioning technology that provides more energy return in the running industry.
LOTTO LEGGENDA, for the first time brings back some elements from the 80s and 90s
The new models revisit the traditional elements of the 70s and 80s basketball and tennis world.
Soya Fish, lightweight fashion sneakers
In 2011, Daniele Perani, Roberto Tartufoli and Remo Ciccioli of Mac Dugan, created the SOYA FISH sneakers collection.
