Conceived by the international studio of Casper Mueller Kneer architects, the store extends across a surface of 560 square metres on three floors. The clay and travertine entrance recalls period-styled classic Milanese courtyards, while the layout of the stones is inspired by the pointillism and abstract geometries of Swiss-born painter Paul Klee.
The interior, instead, is decorated with ceramic tiles recalling the home in Schönenwerd of founder Carl Franz Bally. At the centre, is an immense display table in beechwood, while the large store windows bring to mind those of the brand’s historic stores like old snapshots.

The first floor is dedicated to the men’s collections, with oak furniture and handwoven carpets. The second floor is instead dedicated to the women’s collections and is set up like the inside of a Milanese apartment, starting with the typical herringbone patterned hard wood floor, and ending with the windows.

Alongside tradition is the functionality of modern technology: every floor of the store features LED screens with images of the most recent ad campaigns of the brand, while iPods offer the possibility to browse the entire collection online and make purchases.

“Opening a flagship store in the heart of Milan makes the most of our brand’s identity. – commented the label’s CEO, Nicolas Girotto – We would like the new store to be synonymous with our commitment to culture, a place where customers can become acquainted with the entire range of the Bally offering, while learning about our lifestyle”.