The approach to consumption, not only in fashion, is changing, better evolving to the motto “Less is More”: there is increasingly less desire to buy just for the sake of it, and ever more determination to make responsible choices towards the planet and society. But it is often difficult for the consumer to understand what is truly sustainable and a friend to the environment and mankind. To shed some light, “Aware fashionists – The sustainable fashion guide”, published by Flaccovio, the new work by Francesca Rulli, CEO of Process Factory and creator of 4sustainability, the system and brand that certifies the sustainability of supply chains, arrives in the bookstores of fashion & luxury. Francesca Rulli accompanies the reader to discover the fashion system, presenting potential critical areas in simple and informative language, from working conditions to the use of chemicals, and then explains how these can be made more compatible with the needs of the environment and society. She describes the advantages and criticalities of the most popular materials (wool, cotton, polyester, leather …), to help readers better understand what they are wearing, to interpret price and evaluate the life cycle of clothing products. Without forgetting the new ways of consumption made increasingly more popular by digital platforms, such as rental, second hand and subscription.