The mountain sports brand SALEWA (owned by the Oberalp Group) presents its clothing collection made from hemp, a material with many qualities, including high tear resistance and excellent breathability. Hemp is also a plant with countless advantages for the environment: its cultivation does not require pesticides or synthetic fertilisers or genetically modified seeds, it does not require additional irrigation, unlike, for example, cotton, it grows very fast, and it improves the soil, as the roots eliminate harmful substances and prevent erosion at the same time.