Already with the name ‘Now is her time’, the capsule collection designed by the American singer for the sportswear giant confirms the desire to defend women’s rights.

The capsule collection features unisex apparel and footwear: among the shoes we find the redesigned models Solar Hu, Nmd, Byw and Adilette, offering a more extensive range of colours, with the addition of different slogans on the upper: “Gratitude/empathy”, “Breathe/thoughts” and “Infinite/species”.
Accompanying the launching of the capsule collection is an ad campaign shot by the photographer Collier Schorr, who includes socially committed VIPs in her cast, like director and activist for human rights, Sana Azim; model and co-founder of the non-profit organisation Style Saves, Isabel Rangel Grutman; and co-founder of the international activist movement Black Lives Matter, Patrisse Cullors….
The collection will be available at the end of August at Adidas stores and online.