With its comfortable, quality shoes designed in the spirit of a positive philosophy ‘Have a Nice Day!’, Gioseppo celebrates 30 years of activity and success: 30 years in which the company based in Elche (Alicante) has accompanied numerous generations in over 80 countries around the world, giving well-being and style to every step. On the occasion of this important anniversary, Gioseppo Woman wanted to launch a particularly representative LIMITED EDITION, bringing together the most iconic trends of the brand, with the Valonia model representing a perfect mix of patterns and materials, lightness and comfort. In this new design, also sustainability plays a fundamental role: Gioseppo Woman’s 30th anniversary model was, in fact, made of recycled PET lining and sole and a 5 cm external wedge made of recycled EVA. The sneakers, available in two colour variants – black and off-white – also feature an exclusive packaging, a new label and a bookmark that wants to be a tribute to this very important date for Gioseppo and its loyal customers.
We remind you that the Spanish brand today, considering Italy alone, has a sales network of 600 customers, with 1,500 points of sale throughout the national territory. In 2021 the company reported a turnover of 4.5 million euro, with a total of 250 thousand pairs of shoes sold.
Commenting on the period we are experiencing, affected by the pandemic problem, José Miguel Navarro – Vice President and Brand Manager of Gioseppo, says: “It took an iron fist and clear and precise strategies to get to the end of the year without losses. In 2021, our turnover reached 38 million euro, returning to pre-crisis figures. In addition, online sales have accelerated over the past two years, representing today almost 30% of our business”.
On the occasion of its 30th anniversary, Gioseppo has also decided to renew its new full-colour image to reflect the values that have accompanied the brand throughout its path: diversity, joie de vivre and the desire to fully enjoy happy moments. A rainbow that strengthens its commitment to the planet and to humanity.