After having presented its first footwear collection at Pitti Uomo, Woolrich now sets itself the goal of producing between 50 and 100 thousand pairs of footwear annually. The design and production of the collections will take place in the facilities of Giano, the company from Torre San Patrizio owned by Enrico Paniccià, Past President of the Giovani Assocalzaturifici group. The business side of things and management of the brand will instead be under the direction of the new Woolrich Footwear company.