‘White Street Market’ debuts and White becomes Business & ConsumerWhite, the Show sponsored by the City of Milan and realised in partnership with Confartigianato Imprese, renews its appointment with the edition dedicated to previews of fashion and accessories for F/W 2018-19 from 13 to 15 January in the Tortona district of Milan, while also announcing the launching of a new project starting from June 2018: White Street Market.
Organised in the industrial setting of the Ex Ansaldo factory – Tortona 54 –, the new Mini-Show will be dedicated not only to Italian and international buyers present in Milan for Milan Fashion Week, but also to the general public. There will accordingly be two separate areas, with one offering the business-to-business show of ‘White Man & Woman’, and the other offering the business-to-consumer platform of “White Street Market”, with entry for all those who are interested, taking its cue from the Zalando ‘Bread & Butter’ model in Berlin. Currently under evaluation is also the possibility of forging an “agreement with one of the most important players in e-commerce”, which could lead to the launching of an online sales channel dedicated to this project. The White Street Market project was realised thanks to the contribution of Paolo Ruffato, founder and director of the communications agency Probeat Agency, and Walter D’Aprile, co-founder of ‘nss magazine’ and of the digital communications agency ‘nss factory’.