A reference point for international buyers, who here can find virtuous examples of research, handmade production, and ground-breaking design in all fashion sectors, from apparel to accessories, from glasses to beauty, from jewels to the highest expressions of craftsmanship 3.0. International brands stand side by side with niche brands; big names and newcomers talk to each other, while Italian and worldwide fashion go hand in hand, confirming WHITE’s role as a marketing-oriented platform.