An urban-chic spirit, with forays into the military world and underground culture:  these are the inspirations for the new Fall/Winter 2017-18 collection by What For.  A mix of genres and styles that are brought together by the elegant stylistic research of the brand, the use of innovative materials, and the highest quality standards.

The collection spans between metallic inserts and geometrical shapes, heels with a structured shape, textures from hammered leather to hair, fabric and crocodile prints, as well as suede, in an absolutely stylish combination.  Warm nuances convey personality to iconic models like combat boots and point boots, which are
joined by lace-up boots, pumps and flats that sometimes take their cue from a tomboy style and sometimes from an ultra-sensual and modern expression.  There are then leather block proposals where intense colours are merged with combinations of different hides, and
prints, both glossy and coarse, recreating exclusive textures.

In the portfolio of the Chinese holding company Stella International, What For is a genuinely international brand:  its headquarters and style bureaus are located in Paris, while its technical offices are in Venice.  Distributed by the very best multibrand stores in Europe, as well as by its 8 flagship stores, What For will see its direct retail network expanded with new openings scheduled to take place in 2017.