Villa Group: a story of passion and innovationA story that goes back forty years, a passion translated into commitment, innovation, and an entrepreneurial drive: founded by Florio Villa, today, Villa Group represents a successful reality on the Italian panorama, a centre for a network of Italian and foreign manufacturing realities and footwear companies, producing shoes both with their own trademark or for third parties’.
The design, in fact, is one-hundred percent Made in Italy, while the collections are produced in collaboration with Italian and foreign firms capable of offering, for each new season, a high-quality product with elevated fashion content at an extremely competitive price. Over time, the company is in fact capable of taking the customer’s needs and ideas and transforming them into its very own, for the creation of any type of shoes for men and women, by carefully choosing a manufacturer from a wide range of suppliers operating in countries such as Italy, China, Pakistan, India and Bulgaria.
The quality of the product is guaranteed by accurate quality control along the entire manufacturing and supply chain, as the fruit of the company’s in-depth knowledge of markets and production dynamics.
Villa Group is also the owner of two registered trademarks: Hosis Shoe District (men’s and women’s leather shoes) and Janyx (women’s synthetic shoes).
“Up until a few years ago, our market of reference was mainly the Italian one – explains Paolo Villa – while today foreign markets are becoming increasingly important, to the extent that they now account for more than 60% of our turnover. Our product is appreciated above all in Eastern European countries, like Russia, Poland, Romania, but also in England, France, Spain, and Belgium. Ours is a product that follows the latest fashion trends without exaggerating, with an ever-present attentiveness to comfort and meticulous care taken with the details. All of which is offered at an extremely competitive price, giving us the edge over the competition”.
It is exactly the company’s vocation for exports that makes its presence at footwear trade fairs of reference, like Expo Riva Schuh in Riva del Garda and Micam in Milan, where Villa Group has been exhibiting for many years now, especially significant.
The product range is extensive and covers a wide variety of use: for the coming Fall/Winter 2018-19, season the collection once again features elegant pumps made with laminated and iridescent leathers, and bikers characterized by studs and metallic details, with a strong distinctive character.
“Two years ago, we renovated the Showroom at our new headquarters in Torri Bianche, Vimercate – continues Paolo Villa -. It extends across a surface of more than 240 square meters of completely renewed space, hosting not only the offices, but also allowing us to present the latest collection to buyers in a refined and striking setting, where we can highlight the value of our work”.