As an icon of comfortable Made in Italy fashion, Valleverde has evolved its very own concept, merging a cutting-edge look with tradition, pairing a classic style with new trends, and integrating experience, know-how, and craft workmanship with new productive processes and new technologies, in order to give life to original and avant-garde products.

These are the values on which the proposal of the new FW 2017-18 collection is founded.  Presented at the last edition of theMICAM, the proposal spans between the evergreen models of the brand and new shapes and structures, from classic to sporty, and from daily wear to elegant occasions, in a stylish crescendo.  Without forgetting well-being and comfort, the cornerstone values of reference for the brand.

Among the leading models of the Valleverde Woman collection, we find pumps with moderate heights enriched by special accessories like zips and tassels, warm suede ankle boots with precious rabbit fur trim, and sneakers and tennis shoes personalized with printed logos in tone-on-tone rhinestones.  In the Valleverde Man collection, we instead find lace-ups with a Brit mood, minimal ankle boots, and mountain-style boots with hook fastenings.

Made with extremely soft leathers and a 100% Made in Italy production, the Valleverde collection does not underestimate the importance of comfort, which is guaranteed by a series of exclusive patents that enrich the lines of the collection.  Among them are included Air Jumping, the sole featuring small air chambers that provide a sensation similar to walking on air; Aria Condizionata, the innovative air recirculation system that improves the breathability of the foot; Antistatica Valleverde, the antistatic system that eliminates bothersome static electricity; and Valletex, the extremely thin waterproof and breathable membrane that protects the foot from the wind and other atmospheric agents, which from this season are also mounted on the women’s collection.

Valleverde, between roots and change:  after having received a bankruptcy discharge from the Court, since 2015, the brand has been the property of Elvio Silvagni and the protagonist of a constant growth trend in recent seasons.  In 2016, its turnover arrived at 10 million euros and the year-end target for 2017 has been set at 13.5 million euros.

The SS 2016 ad campaign has been a source of resounding success, with a +60% rise in sales over last year, and distribution taking place through 1000 different sales points.  The next step for the Italian brand is its internationalization:  already present in Germany, Switzerland, and the countries of Eastern Europe, in the future, Valleverde will focus on increasingly expanding its presence in Europe and in non-EU markets.