The new brand of men’s and women’s footwear, Valerio 1966, launched by Valerio Tatarella, the owner of the Primadonna Collection brand, has arrived at a total of 8 stores in Italy in just six months and is now about to open itself up to wholesale, where it is currently does not have a suitable product for the average price range (80-150 euros a pair).

We are working to make it a successful brand like the Primadonna Collection. – explains this entrepreneur from Puglia, who already has 380 stores worldwide with his first designer label – We are constantly improving upon the offer, looking for the right mix between footwear and apparel, while also inserting items with a more accessible price, so that we can expand our customer base.

The Primadonna Collection is instead exclusively dedicated to women’s fashion footwear at an affordable price: protagonist of the opening of 60 stores in 2016, it will probably close 2016 with an estimated +10-11% in turnover over 2015, which registered 100 million euros.