Under Armour, the American sportswear giant – which in 2015 recorded revenues of 3.4 billion euro, a significant increase of 28.5% over the previous year – has signed an agreement with the Italian Oberalp Group for the brand’s distribution in Italy. The relationship will take effect from 2017 and continue for 7 years. Its aim is to bring Italian sales of the USA brand to 100 million euros compared to the current 15 million. Under Armour wants to reach 11 billion dollars of global revenue by 2020.