Una Sera presents its new website for “boudoir footwear”Una Sera, the super-posh footwear brand arrives on the web with a new site that reproduces the sophisticated universe in which “boudoir is a state of mind” and is expressed through the shoe as a status symbol.
The site is easy to use and intuitive. In the “About us” section, the two founders Paola Gennari and Nicola Dolci present the brand’s origins, describing the elements that make Una Sera footwear one-of-a-kind. They speak of expert craft workmanship, which is based on a model of sustainable luxury in countertrend to the harmful practices implemented by fast fashion.
The “Collection” and “Where to buy” areas of the site provide constant updates to users and are the right window for launching new products and projects. “Made to Order” is instead the tailor-made area, where it is possible to customize the brand’s shoes with your favourite colours and materials. There is then the Digital Trunk Show section, featuring events that offer customers a unique shopping experience.
In other words, the site reproduces the shopping experience of the very best boutiques, proposing Una Sera shoes for a lady-like style that is timeless and perfect for every occasion.