U.S. Polo Assn. at Pitti Uomo: a passion for sports triumphsAt the next edition of Pitti Uomo in Florence, U.S. Polo Assn. presents its new summer proposals characterised by a unique style with close connections to the sportswear world. The brand’s exhibition space at the fair, inspired by a Polo Club Lounge Bar, will host a DJ set with social VIP Catherine Poulain and the artistic customisations of Ennio Sinna.
In a perfect combination of sports aesthetics and a formal mood, the new collection includes sneakers with outsoles featuring a futuristic design next to classic models making their return: footwear with boxed outsoles and running shoes are matched with colourful uppers that stand out for the distinct logo of the brand. A wide variety of slip-ons is proposed in fabric featuring the iconic colours of the brand or in a more sophisticated leather version. The collection will be presented at a preview at the Fortezza da Basso in Florence in a completely renewed area inspired by an elegant Polo Club Lounge Bar. On this occasion, one of the most interesting protagonists on the social panorama, Catherine Poulain, will propose a DJ set at 11:00 a.m. on the second day of the Fair, while artist Ennio Sinna will offer the possibility of creating customisations as part of a striking ‘bespoke experience’.