U.S. Polo Assn. at Pitti Uomo: a passion for sports triumphsAt the next edition of Pitti Uomo in Florence, U.S. Polo Assn. presents its new summer proposals characterised by a unique style with close connections to the sportswear world. The brand’s exhibition space at the fair, inspired by a Polo Club Lounge Bar, will host a DJ set with social VIP Catherine Poulain and the artistic customisations of Ennio Sinna.

Jun 06, 2019

catherine-poulainIn a perfect combination of sports aesthetics and a formal mood, the new collection includes sneakers with outsoles featuring a futuristic design next to classic models making their return: footwear with boxed outsoles and running shoes are matched with colourful uppers that stand out for the distinct logo of the brand. A wide variety of slip-ons is proposed in fabric featuring the iconic colours of the brand or in a more sophisticated leather version. The collection will be presented at a preview at the Fortezza da Basso in Florence in a completely renewed area inspired by an elegant Polo Club Lounge Bar. On this occasion, one of the most interesting protagonists on the social panorama, Catherine Poulain, will propose a DJ set at 11:00 a.m. on the second day of the Fair, while artist Ennio Sinna will offer the possibility of creating customisations as part of a striking ‘bespoke experience’.

You might be interested in
Shoes From Spain: Spain as a leading protagonist at Expo Riva Schuh

Shoes From Spain: Spain as a leading protagonist at Expo Riva Schuh

FICE – the Federation of Spanish Footwear Industries is in charge of coordinating the participation of 53 companies representing 75 brands at the next edition of the Riva del Garda fair, which represents a fundamental occasion for presenting the quality and design of ‘Made in Spain’, while also allowing productive partnerships to be started up with international brands.