Tu & Io by Naturino will dress children and their mothers
Brand extension for the Tu & Io label launched for SS 2019 with a project of customisable sneakers on a neutral base for mothers and their children.
With the fall/winter 2019-20 season, the project conceived as the brainchild of the Falc Group in Civitanova Marche, which has been dressing the feet of the littlest set with the Naturino shoe brand since 1974, expands its offering to include a collection of sporty-glam apparel: “It’s a collection of around fifty garments – explains Ombretta Scocco, head of Naturino marketing – ‘easy’ items that are also trendy at the same time, in coated fabrics or in lurex, gingham, and scuba, accompanied by accessories like socks, headbands and little caps to complete the look”. The collection will also feature women’s t-shirts proposed in a bona fide “Maxi Me” line.
The Falc portfolio includes not only the historic Naturino and Falcotto brands of children’s footwear, but also Voile Blanche and W6YZ, which look to the adult and kid’s world with a sportswear-chic proposal. Finally, there is Flower Mountain exclusively dedicated to adults and fruit of the collaboration with stylist Keisuke Ota, who reproduces Japanese themes and fabrics on high-end shoes.