The rise to the top of the premium Italian sneaker brand P448 continues. In just a few years, it has become one of the most interesting phenomenon in the footwear segment on the global market. Founded in 2014 as an initiative of Marco Samorè and Andrea Curti, and headed by CEO Paolo Griffo together with Wayne Kulkin (Non-Executive Chairman), the brand will participate for the first time in the Florentine fair to present its summer collection and a mini capsule collection made from recycled leather with a stand in the Urban Panorama section. At the same time, next to its thousand or so stores located around the globe, it gets ready to open two new flagship stores, with the first to open next year in London, followed by a second opening in Milan in 2020, thanks to a strong growth trend that saw its total sales rise by +40% in 2018, for a total of 8 million euros.