The paradox of SkechersSales at +10.6% for 1.13 billion dollars, while profits are down by 24%: a paradoxical result for Skechers in the 2018 second quarter.
Although the Stars & Stripes brand registered a new record in sales, the high expenses relating to general and administrative activities, along with investments made in international advertising, led to a sharp drop-off in profits. The main Skechers markets (Canada, China, South Korea, Germany, India, and the United Kingdom) registered a double-digit rise in revenue, while national wholesale business fell-off by 7%. The season’s winning products were those with a retro look, like Skechers D’Lites with their mix of performance, look, and comfort. Skechers estimates its third quarter sales between 1.2 and 1.23 billion dollars: “Our sales goal for 2018 – declares CEO David Weinberg – is to continue to expand with our international activities, while maintaining the strength of our proposal in the United States”.