The first Blauer USA Kids collection debutsThe American dream arrives in the world of little ones: starting from SS2020, stores will feature the first Blauer Kids USA line of footwear, which is fruit of an agreement between the Venetian group, FGF Industry, heading the American brand in Italy, and the footwear producer, Febos.
The iconic traits of the American brand – from the workwear tradition to military inspiration and high performance – today, become part of the junior accessory proposals thanks to an agreement of collaboration between Blauer USA, which is headed by the Venetian company of FGF Industry in Italy, and the shoe manufacturer, Febos, which already has the license for the adult line. The new collection will debut in stores for the summer 2020 season and will be distributed in Europe, in the countries of the ex-Soviet Union, and in the Middle East: around 80 models for boys and girls will be proposed in sizes ranging from 25 to 39, with special attention to comfort and the needs of growing feet. Thus, soft leathers, breathable fabrics, latex insoles and practical details like elasticised laces, Velcro fastenings, and elastic bands will all be featured. At the same time, the main identifying traits of the Blauer USA brand will be included like the shield, the grosgrain fabric with two eyelets and the maxi logo, which will go hand-in-hand with the kids’ line of apparel.