The CEC-SECOO agreement for bringing Made in Europe luxury to China
The European Confederation of the Footwear Industry (CEC), which represents 87% of footwear producers from the Old Continent, signed an exclusive agreement with SECOO, which will allow the e-commerce platform of this Chinese luxury online retailer to directly sell the collections of top-end footwear brands coming from more than 10 European countries, including Italy, France, Spain, and England.
Made in Europe footwear is, in fact, one of the most quickly growing product categories in China, a market where consumers are becoming increasingly demanding in their request for craft workmanship and quality.
“I am very satisfied about the new partnership forged with SECOO, which we recognize for its efforts in protecting authenticity and luxury on the Chinese market” – was the comment of Cleto Sagripanti, President of CEC -. “In Europe there are many manufacturers of quality footwear, but not all of them have the resources needed to enter a market like the Chinese one, which they nevertheless recognize as important in terms of business and growth. SECOO will be the perfect solution for our members, who will accordingly be able to reach premium Chinese customers in a more effective way, while protecting their intellectual property rights”.
The partnership between CEC and SECOO will be a 360-degree collaboration, including also services of personalization and customization for footwear, as well as an integration between online and offline sales channels for the maximum satisfaction of clientele, thanks to SECOO’s network of showrooms around the world.