The event sponsored by Assocalzaturifici proposes a new edition to footwear professionals interested in the high-end range of Made in Italy at MOC in Munich from 6 to 8 October 2017.  Here, more than 200 collections for the Spring-Summer 2018 season will be on show, together with re-stockings for the coming winter season, with footwear produced in Italy and in Europe, which belong to the mid to high-end range of the market.

Moda Made in Italy, in fact, has always been the event of reference for buyers interested in quality products and especially for sector operators coming from South-Central Germany, Austria, and Switzerland, which for more than 20 years have shown a strong interest in the excellence of Made in Italy footwear.

The dates of the event, which is held after The Micam and at the end of the fashion season, make it especially important for fine-tuning final collections and making the last touch-ups to re-stockings, in a relaxing and friendly atmosphere.

The October edition will once again renew the partnership with WGSN, an international fashion trend consulting firm, allowing Moda Made in Italy to present dealers with footwear fashion trends and provide them with useful information for better understanding consumers’ needs and finalising their sales strategies in Germany and elsewhere.

Finally, during the three days of Moda Made in Italy, all the permanent showrooms of MOC will be open to the professional public, with the presentation of more than 230 brands.