Tamaris launches the “T-Collection”A new product line by Tamaris that focuses on one of the most popular trends, Athleisure, and expands the brand’s competence in the sneaker world
A new product line that focuses on one of the most popular trends, Athleisure, and expands the brand’s competence in the sneaker world
For Spring/Summer 2017, Tamaris begins a new adventure following the success of the trend that is making it big more than any other, Athleisure. A new product line will be presented with a wide variety of colours and materials. The launch, which includes 20 new models, will meet the requests of the market, increasingly attentive to the sneaker world, and will surely satisfy customers and partners. After the expansion of the sports line in the last few years, this new range of products is a further step towards the conquest of the sports/casual market.
«Tamaris wants to propose a wearable and fashionable sportiness, which can be worn every day»
commented Jens Beining, Wortmann CEO and owner of the brand. The key message is that the new line wants to become the reference point for the “Fashletics” world. In this collection, the quality of materials and leathers typical of the Tamaris world is combined with very light and flexible bottom stocks, while, in order to clearly distinguish the T-Collection line from the rest of the proposals, Tamaris invested in a new group of designers and in a different supply chain. The new proposals will be available in stores at a noteworthy and aggressive price, between 50 and 80 euro.