Tamaris launches the “T-Collection”A new product line by Tamaris that focuses on one of the most popular trends, Athleisure, and expands the brand’s competence in the sneaker world

Sep 02, 2016
Posted in: , Shoes on Stage

A new product line that focuses on one of the most popular trends, Athleisure, and expands the brand’s competence in the sneaker world

For Spring/Summer 2017, Tamaris begins a new adventure following the success of the trend that is making it big more than any other, Athleisure. A new product line will be presented with a wide variety of colours and materials. The launch, which includes 20 new models, will meet the requests of the market, increasingly attentive to the sneaker world, and will surely satisfy customers and partners. After the expansion of the sports line in the last few years, this new range of products is a further step towards the conquest of the sports/casual market.

«Tamaris wants to propose a wearable and fashionable sportiness, which can be worn every day»

commented Jens Beining, Wortmann CEO and owner of the brand. The key message is that the new line wants to become the reference point for the “Fashletics” world. In this collection, the quality of materials and leathers typical of the Tamaris world is combined with very light and flexible bottom stocks, while, in order to clearly distinguish the T-Collection line from the rest of the proposals, Tamaris invested in a new group of designers and in a different supply chain. The new proposals will be available in stores at a noteworthy and aggressive price, between 50 and 80 euro.

Wortmann KG http://www.wortmann-group.com/

For almost 50 years, Wortmann has been synonymous worldwide with youthful, fashionable shoes. The Wortmann Group has achieved continuous growth […]

You might be interested in
Ermenegildo Zegna: the custom MY Cesare sneaker

Ermenegildo Zegna: the custom MY Cesare sneaker

The world of leading brands meets the sneaker and proposes projects that focus on the same “tailor-made effect” of the clothing collections. Ermenegildo Zegna is no exception to this rule, with its “My Cesare” shoe, which was the star of the fashion show dedicated to its collection XXX.

Minimal with rebel accents

Minimal with rebel accents

Paris, punk subculture, glam rock, Beatnik and Mods, but also classic revisited in a pop key: these are the inspirations at the heart of the ME.LAND collection, the Parisian brand that made its debut at the last edition of Pitti Uomo.

When the shape supports the function: Benincasa Shoes

When the shape supports the function: Benincasa Shoes

The principle of modernism passes from architecture to footwear, thanks to the vision of Maija Benincasa. The stylist who studied at the Arsutoria school, associates the aesthetics of her footwear with a functionality that also ensures comfort. For this reason, she invented an original method for customising the shoe and allowing her customers to enjoy a tailored experience.