Super no. 10: scouting, selection, and researchFrom 23 to 25 September at The Mall in Milan

Sep 28, 2017
Posted in: , Fairs & Events

superThe tenth edition of Super at the The Mall in Milan (from 23-25 September) ended in a spirit of innovation and research. The Show organized by Pitti Immagine and dedicated to previews of women’s high-end accessories and prêt-à-porter, confirms once again its orientation towards an attentive selection of emerging and established brands, which were 146 altogether, with 53% from abroad, arousing great interest among international buyers.

The figures, in fact, demonstrate a rise in the number of international buyers, coming in particular from Germany, the United Kingdom, the United States, and Hong Kong, while Italy continues with its downtrend, experiencing a 10 percent drop. A total of 4,700 visitors, including a 20% foreign presence, arrived from 50 countries around the globe to participate.

Super fully confirms the role it has carved out for itself on the scene of women’s fashion in Milan” - commented Raffaello Napoleone, CEO of Pitti Immagine. The feedback and comments received from buyers over the three days were unanimous: a clear appreciation was expressed for the mix of collections characterized by a greater orientation towards research and selection, with high-quality product firms and brands, and intense scouting efforts focused on emerging designers and new worlds of contemporary fashion – I’m speaking in particular of the collaboration with Lagos Fashion & Design Week, Super Talents, the designers of More Dash - Eye on the East, and the launching of innovative projects in women’s fashion.

You might be interested in
Shoesroom by Momad makes its debut

Shoesroom by Momad makes its debut

With a ‘showroom’ format, the new event dedicated to quality and contemporary Spanish footwear will be held from 1 to 3 March 2019, in the striking post-industrial location of La N@ve in Madrid.