Strong growth for the outdoor market during 2017New EOG research revealing that the European outdoor sector experienced significant growth in 2017.

Dec 24, 2018
Posted in: , Sport

The European Outdoor Group (EOG) has published figures from its latest State of Trade report, which indicate that the wholesale outdoor market grew by 7.2% in value* and 6.7% in volume. The 2017 State of Trade results offer a contrast to the flat market of 2015 and modest growth (3% in value) in 2016. Last year, the wholesale outdoor market was worth € 5.86bn. Based on the wholesale figures, the estimated retail value of the outdoor market in 2017 was € 12.3bn. State of Trade uses data from 115 brands from across Europe, analysing sell-in information for seven main categories and 48 separate sub-categories.  

Countries and regions
The largest three individual country markets are Germany, France and the UK, which together represent 50% of the sector. Germany grew by 3% in value, the same growth that was experienced in 2016. Conditions were more challenging in France with a dip in value of 2%. In contrast, the UK enjoyed a very good year, growing by 8%, above the average of 6.7%. Despite variations among individual countries such as those outlined above, all regions reported growth in value and volume.

eog-state-of-trade-top-3-countries-development

Category development
All product categories experienced year on year growth, with the exception of tents. Footwear performed strongest, recovering well after a decline in 2016, with double digit growth in value. There was a similar story for sleeping bags, again following a decline in 2016. Apparel, the largest category, grew by 5% in value and 6.7% in volume, after a particularly strong autumn/winter season, helped by the good seasonal conditions.

eog-state-of-trade-apparel-footwear-and-packs-development

Pauline Shepherd, EOG head of market research, comments:

The 2017 State of Trade results are very encouraging and showcase a vibrant and successful sector.

You might be interested in
The perfect fit

The perfect fit

Established in 1921 in Vierkirchen, a few kilometres from Munich, Hanwag is the historic German pioneer company in the field of mountaineering and trekking shoes.