sr Addiction is kicked off with Marta FerriMilan-based designer Marta Ferri is the first to collaborate on the sr Addiction project of Sergio Rossi, a unique container that will see important collaborations cement creativity with the heritage of the brand.
“At three years from the relaunching of Sergio Rossi and after having clearly outlined the identity of our brand, we are finally ready to take the essential step towards contamination. – declared Riccardo Sciutto, CEO of the Sergio Rossi Group – sr Addiction, a creative container for our collaborations that will span between fashion and the most unexplored and unexpected worlds, is the new chapter in our important story that we will begin with Marta Ferri, who perfectly represents the Sergio Rossi woman and who has brought an intellectual and material elegance to our iconic sr1 collection”.
The sr1 Addiction collaboration with Marta Ferri gives life to a capsule collection of mules, slippers and espadrilles covered in velvet and raffia and enriched by the use of unusual colours.
The collection has been presented on 29 May with a special event and it’s on sale in the Sergio Rossi flagship stores of Milan and Rome and on the website of sergiorossi.com.