Sneakers: 100% PLUG-Mi
In 2017, in Italy, sneaker sales - equal to 26.9 million pairs for a total value of 1.245,4 billion euros – are what motivated the leading Milanese producer and organiser of major events, Campus Fandango Club, to create “PLUG-Mi The Sneakers Culture Experience”.
The event celebrating the dynamic world of sneakers, which is intended for today’s youths and especially Millennials, will make its debut at the next edition of MICAM with a preview.
PLUG-Mi will be set up in a 700-sqm area in Pavilion 7, with plenty of opportunities for collecting and reselling sneakers, while promoting a series of events and initiatives that follow in the wake of the overseas Sneaker Convention, for a full immersion in the sneakerworld. The vision of the event will be explained at the press conference scheduled for Monday, February 11 at 11:30 a.m., by journalist and anchor-man Guido Bagatta, with Marco Moretti and Michele Budelli, President and CEO of the Campus Fandango Club, Assocalzaturifici President Annarita Pilotti and Tommaso Cancellara, CEO of the Association, Paolo Borgio, Venue and Indirect Event Director, Gianluca Perrelli, Country Director and CEO of Buzzoole Italia, and Federico Pasquetti, Co-Owner of Dropout Milano.
Among the scheduled events will be the DJ set of Bobo Vieri, the footwear exhibition set up by Dropout, and the art mural performances and live painting of Artkademy, which will actively involve the public. For action sports fans, Red Bull Sagga, a super-accessorised event car that takes Red Bull all over the country, will be proposed. Finally, it will all be set against a background of music mixed by DJs from Radio 105
These are the contents of the PLUG-Mi preview, while awaiting the first edition of this event in September at MICAM (14-16), which the organisers promise will be a bona fide full immersion in sneaker culture, with moments for street art, live fashion shows, and sports & music. For a dynamic and unforgettable experience.