It works just like Shazam, the app that recognizes songs with just one click, and it is capable of identifying the brand and model of any sneaker you might see on the street. It’s known as Shoegazer and was created by Happy Finish, a British company that is specialized in technology applied to marketing: at the moment, it is just a prototype, but it can nevertheless recognize more than 50 models with 95% accuracy. Sneaker-aholics and obviously leading names in retail are already trembling with anticipation and can’t wait for Shoezam to be launched on the market.