Shoegazer, the Shazam of shoesIt works just like Shazam, the app that recognizes songs with just one click, and it is capable of identifying […]

Mar 14, 2017
Posted in: , Markets

It works just like Shazam, the app that recognizes songs with just one click, and it is capable of identifying the brand and model of any sneaker you might see on the street. It’s known as Shoegazer and was created by Happy Finish, a British company that is specialized in technology applied to marketing: at the moment, it is just a prototype, but it can nevertheless recognize more than 50 models with 95% accuracy. Sneaker-aholics and obviously leading names in retail are already trembling with anticipation and can’t wait for Shoezam to be launched on the market.

 

You might be interested in
Giovanni Laezza is the new President of AEFI

Giovanni Laezza is the new President of AEFI

A year of achievements for Giovanni Laezza, Managing Director of Riva del Garda Fierecongressi. After having been granted the white mantle from the Saints Crispin and Crispinian fellowship at the Devotion to Work Award this past October, he was then nominated as President of AEFI- the Italian Exhibition and Trade Fair Association.

Italians and online fashion

Italians and online fashion

Online shopping is an increasingly concrete reality also in Italy and increasingly involves fashion. SEMrush took stock of the current situation, with a special eye of regard to footwear. It is exactly footwear, in fact, together with watches to represent the most searched online products throughout the year. Preferably in red.