There will be a dual collaboration between the singer/actress Selena Gomes and the sports brand Puma. Not only will the artist will be the celebrity spokeswoman for the new Phenom sneaker,she will also be the designer of a line of accessories. What better brand ambassador could Puma have chosen than Selena Gomes? The artist has 127 million followers on Instagram and a huge fan base around the world: the ex-Disney star and singer with 3 gold records to her name, is a spokeswoman for Unicef, and an icon of strength and courage following her recent kidney transplant in her fight against lupus. Selena Gomes is accordingly the perfect choice when it comes to promoting Puma products to her young public of followers.