Scarpa, 150 million-euro targetScarpa, leading brand of mountaineering footwear, sets itself the goal of achieving 150 million euros in annual sales over the next five years.
From one end, there is the internal reorganisation of the company, with Andrea and Piero Parisotto leaving the company, while Cristina, Davide and Sandro remain, followed by the appointment of Diego Bolzanello, ex-manager of Geox, to the position of CEO.
From the other end, there are the excellent results of recent years: +10% growth over the last six years, +17% rise in the profitability index of the last three years, and 100 million euros in consolidated revenue in 2018.
These are the two strategic factors that have led the company from Asolo to set itself the goal of achieving 150 million euros in annual sales over the next five years.
Currently the company exports 85% of its production to markets like Europe (45%), the USA (15%), Oceania and Asia. Now, it has also set its sights on other markets like Poland, Russia, and naturally China, which is expected to grow thanks to the drive of Millennials and the e-commerce channel. It is precisely the e-commerce channel that will be key to accelerating the company’s growth in markets where it is already present – like the USA and China – as well as in Italy, where it will soon open a new store, with a forecasted rise in turnover equal to 10%.