The first collection of Salar Milano footwear, which is completely Made in Italy and produced in the Marches region, is made up by three models in different versions: with a heel that highlights the iconic Salar stud, with the sole designed to adapt itself to the morphologic conformation of the foot, and a model with a D-shaped heel and chains. The preview was launched last December in the brand new flagship store of Shanghai, as well as at the Rinascente Duomo and Bloomingdale’s in Los Angeles. It was then distributed to the 130 international multibrand stores, where the brand can be found. It’s a first step forward in an important program of development, which is focused on not only offering a greater number of products, but also increasing the brand’s presence in distribution. The first flagship store opened in Shanghai this past December will be joined by three other stores to be opened in China within the first six months of 2019, alongside a presence on some of the main online sales platforms in China like Tmall. China, in fact, represents a market of reference for the brand (40%), followed by Italy, England, the USA, and increasingly the United Arab Emirates. In 2017, Salar Milano registered a sales revenue of over 2 million euros, up 15% in 2018, with its products present in 20 countries worldwide.
Salar Milano: not only bags, but now also shoes
Industry December 18, 2018The brand created by Salar Bicheranloo and Francesca Monaco in 2010, which is known for its designer bags created using atypical materials and productive processes for leather goods, has decided to extend its offering to include also footwear.
