Salar Milano includes footwear in its offerEverybody knows the sophisticated and trendy accessories of Salar Milano – the brand created in 2010 by Francesca Monaco and Salar Bircheranloo - which were made famous by influencers and it-girl mania on social media during the Coachella festival.
The success achieved has marked the beginning of extending the brand’s proposal by including footwear. The debuting collection was Cruise 2019, four models of sandals and mules characterised by new matchings and heels inspired by shapes from the Seventies.
Distributed at an international level by the showroom Tomorrow Lts, Salar Milano ended 2017 with a turnover of two million euros and expects to finish 2018 with a +18% rise. The brand is present in 20 countries through a network of 130 shops and aims to grow by another 15-20% by including footwear in its range.
In addition to e-commerce, Salar Milano will debut in the retail segment by opening a flagship store in Shanghai, followed by three stores in Peking, Chengdu and Nanjing during the first six months of 2019. The “Chinese growth” of the brand will also include the digital sphere, where it will forge partnerships with Tmall and Jd: a considerable investment on this market, which represents the first target market of the brand, accounting for 40% of its total turnover. Other strategic target markets of the brand are UAE, Italy, UK and USA.