Puma debuts in augmented realityThe new LQD Cell Origin Air sneaker promises an extraordinary experience thanks to its innovative technology.
How does it work? The LQD Cell origin Air is entirely covered in 2D QR codes, which unlock an array of AR experiences once scanned with a mobile phone camera. Just download the Puma LQD Cell app available on the App Store or Google Play and it’s a done deal: it offers a multitude of functions, like Inside LQD Cell that allows users to learn more about the shoe’s construction, while also providing access to a wide array of information and even games.
“LQD Cell Origin AR is PUMA’s answer to a world in which the line between reality and the virtual realm becomes increasingly blurred”, said the brand in a statement. The limited-edition shoes are available for purchase at Puma.com and from selected retailers worldwide. Puma also declared that this just the first in a line of shoes using augmented reality, which will be launched in the months to come.