Puma: celebrates MTV with RS-X
Puma and MTV return to collaborate for a limited edition of RS-X, the sneaker that celebrates the complete reinvention of music culture.
The first time was in 2006 with PUMA YO MTV Raps inspired by the hip-hop shows of the Eighties. Now, RS-X Tracks arrives to celebrate the revolution that MTV has brought to the world of music culture, creating the indestructible duo of fashion-pop culture that has conquered a public of youths around the world: “We are enthusiastic to once again collaborate with a brand that has reinvented itself with success – declared Adam Patrick, Global Director for Puma brand & marketing – The two leading names, Puma and MTV, share a long history of cultural development, redesigning the Eighties image of RS into another extreme style, which embodies the mix between music and fashion”. “For many generations, MTV and Puma have represented pop culture and street style, and it is this collaboration that reunites them once again – adds Jose Castro, Senior Vice President of Global Collaboration and Softlines, Viacom Nickelodeon Consumer Product – The Puma RS-X sneaker is inspired by a combination of musical elements and the digital era, recalling the evolution of MTV, with the intent of becoming a collectable sneaker and a must-have for fans of nostalgic fashion”.
RX-Tracks, with its retro-futuristic design and voluminous silhouette, has been developed in a MTV Limited Edition with cutting-edge details and a dynamic explosion of neon. In the capsule collection, there is also a t-shirt, tank top, track top, and shorts with the Puma x MTV logo highlighted.